THE STORY OF ZERO

Excellence.

Innovation.

Responsibility.

These three core corporate values have been deeply embedded in our company’s DNA since its founding. Our founder, Geula, values not only aesthetic beauty but also the pursuit of excellence in product design, material selection, technological innovation, and customer experience.

ZERO embraces responsibility not only toward every client but also toward the life of our planet and the future of humanity.

A Philosopher’s Innovative Vision

On an August night at the age of eight, she lay on the soft grass, gazing at the silver moonlight, observing the slow rotation of the Earth, and contemplating the essence of life and the universe. In that moment, she realized that beauty is not merely what meets the eye, but the eternal interplay of time and existence.

What gives life its meaning?

In 2024, she strolled through the dazzling shopping streets of the UAE, where lights reflected off glass windows filled with glittering jewelry and luxury brands. While people chased fleeting brilliance, another light flashed in her mind: wealth may offer only momentary pleasure, but when used wisely, it can transform lives and even extend the future of humanity.

Activism

Arriving in North America, she fused her obsession with ultimate beauty and her pursuit of life’s limits, founding ZERO — a brand outwardly luxurious, yet fundamentally driven by a scientific mission. Each creation is a fusion of art and cutting-edge technology. To ensure transparency and trust, 15% of all verified profits are officially allocated, as recorded in our annual financial reports, and transferred to founder Geula Ae’s U.S.-based enterprise, Infinity Inc. This biotechnology company is dedicated to advancing anti-aging innovations and artificial womb research — driving pioneering breakthroughs for humanity’s future.

ZERO is more than a luxury brand; it is a promise. To touch it is to pay tribute to life; to own it is to invest in the future of humanity. Every encounter is a moment where beauty and science converge; every use is a testament to enduring value.

ZERO — Luxury is not in appearance; science is eternal.